Your makeup isn't glowy, that's grease ho.

@ashlynfjoseph

9.2K followers · usually 2.6K views a post

Views

139.5K

Likes

20.7K

Comments

29

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1.5K

SoundTikTok sound · pll purposes only ty

Promoted product

Huda Beauty Easy Bake Powder

Shop the full Huda Beauty makeup collection and get free International shipping on all orders over $75.

2 videos2 creators

Why it worked

The video leverages a popular trend ('Pretty Little Liars') and relatable creator struggles (oily skin) to organically integrate a well-known beauty product, making the promotion feel natural and engaging.

Summary

The creator demonstrates how to combat oily skin by applying Huda Beauty Easy Bake Powder, stating that a "glowy" look is often just grease. The video uses a popular trend to highlight the product's effectiveness in mattifying the skin.

Structure

1Introduces the problem of oily skin and "grease" makeup.
2Applies Huda Beauty Easy Bake Powder.
3Implies the powder solves the oily skin issue.
4

Original caption

Pretty little liars trend!💀 oily skin will be the death of me as a makeup girlie! #makeup #prettylittleliars @Huda Beauty easy bake powder cupcake

More from @ashlynfjoseph

Product placement

Huda Beauty Easy Bake Powder (acts: used to set makeup, visible result is mattifying the skin, creator says it's for oily skin which is a problem it solves; removing it would change the makeup application process shown) - removing it would change what happens in the video.

On-screen text

Your makeup isn't glowy, that's grease ho. - A

Transcript

Your makeup isn't glowy, that's grease ho. Pretty little liars trend!💀 oily skin will be the death of me as a makeup girlie! #makeup #prettylittleliars

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