If you don't want your makeup looking like this all summer then you need to get your powder in check.

@minaamouse016

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Promoted product

Kosas Cloud Set Translucent Powder

Cloud Set Loose Powder is a talc-free, translucent setting and baking powder that blurs, brightens, and cuts shine for 12 hours. Non-comedogenic and clean.

Why it worked

The video effectively addresses a common summer makeup concern (greasiness) and offers a practical solution using a specific product. The creator's demonstration of achieving a 'glowy' look while controlling shine resonates with viewers seeking a balance, making the product's benefit clear and desirable.

Summary

The creator demonstrates how to achieve a dewy summer makeup look without excessive shine by using Kosas Cloud Set Translucent Powder. She explains that the powder mattifies the skin while preserving a natural glow, showcasing different shades and their application.

Structure

1Introduce the problem of makeup looking greasy in summer.
2Explain the importance of powder for a lasting summer look.
3Introduce Kosas Cloud Set Translucent Powder.
4

Original caption

Be for real, no one is going outside without wearing powder 💕 I’m wearing the new @Kosas loose powder in shade translucent sway #kosaspartner

More from @minaamouse016

Product placement

Kosas Cloud Set Translucent Powder (Acts: This is a makeup product that is applied to the face to mattify the skin and keep makeup in place. Removing it would change the video's demonstration. It is the subject of the video.)

Call to action

Please don't skip the powder this summer. You have the perfect complexion product now.

On-screen text

Greasyyy 🤢 NEW KOSAS CLOUD SET TRANSLUCENT POWDER

Transcript

If you don't want your makeup looking like this all summer then you need to get your powder in check. I can't comprehend how people go outside in the summer not wearing powder. I understand that you want to go for that glowy summer makeup look, but you can still achieve that look with wearing powder. And it's all dependent on the type of powder that you use. I want to powder out my skin but still keep the natural glow of my skin. I always go in with the closest Cloud Set Translucent Powder. These might look a little unfamiliar to you, but these are the new complexion set translucent powders. There's five new shades in total. I have these three. I'm wearing ultra sheer light right now. My go-to normally is the pink one. I kind of use it as a transition between my blush and my concealer. But now I have one for all of my complexion. And I mean, just watch how this powder takes away my shine without getting rid of my glow. That is the biggest thing with Kosas. Okay, it'll keep your skin looking like skin. And there you go. Naturally beautiful and radiant skin. Please don't skip the powder this summer. You have the perfect complexion product now.