What I do when I REALLY want to pop it

@glowjournalmamata

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SoundTikTok sound · Murmuration Glass

Promoted product

The Patchly

Why it worked

The video uses a highly relatable 'pain point' hook—the urge to pop a pimple—to naturally transition into a demonstration of a skincare routine featuring specific products.

Summary

The creator demonstrates a skincare routine to avoid picking at acne. She applies several specific skincare products to her face to treat breakouts.

Structure

1Hook showing the urge to pop a pimple
2Cleansing the face
3Drying with a paper towel
4Applying pimple patches
5Applying toner, treatment, and moisturizer
6Finishing with lip oil

Original caption

Almost made a bad decision in the first 2 seconds 😭 so we’re doing skincare instead. @mixsoon foaming cleanser @The Patchly pimple patches @Caudalie grape water mist Finacea azelaic acid @La Roche-Posay cicaplast baume @AXIS-Y Store US lip oil #acneproneskin #nightskincareroutine #adultacne #acnejourney #realskin

More from @glowjournalmamata

Product placement

Mixsoon foaming cleanser (ACTS: cleanses face), The Patchly pimple patches (ACTS: applied to acne), Caudalie grape water mist (ACTS: sprayed on face), Finacea azelaic acid (ACTS: applied to skin), La Roche-Posay cicaplast baume (ACTS: applied as moisturizer), AXIS-Y lip oil (ACTS: applied to lips). All products are operated and demonstrated as part of a routine. Removing them would change the video content.