Why it worked
The video succeeds by pairing a highly relatable, universal office pain point with a popular, expressive meme format, making it extremely shareable among coworkers.
Summary
A humorous meme video uses a clip of two cats fighting to represent the frustration of explaining a work process to a coworker who ignores written instructions. The video relies on relatable office humor to engage viewers.
Structure
- 1Text overlay introduces a common workplace frustration
- 2Visual of two cats fighting represents the conflict
- 3Call to action encourages sharing with coworkers
Call to action
Send these to your work bestie
On-screen text
When you already explained a process to your coworker then wrote out all the instructions but they still ask you how to do it