TOO CUTE TO SPOOK HALLOWEEN FRONT PORCH

@taryn.falconer

49.0K followers · usually 2.4K views a post

Views

156.4K

Likes

98

Comments

3

Shares

6

SoundTikTok sound · Halloween ・ cute horror song

Promoted product

Wayfair

Why it worked

The video leverages seasonal aesthetic trends and a clear, satisfying transformation process to showcase the products in a real-world setting.

Summary

The creator decorates her front porch for Halloween using various items sourced from Wayfair. The video showcases the installation of floating witch hats, a swinging ghost, and other seasonal decor.

Structure

1Creator hangs floating witch hats
2Creator installs a swinging ghost decoration
3Creator places a welcome mat
4Creator arranges pumpkins and a decorative tree
5Final reveal of the decorated porch

Product placement

Wayfair: (a) it ACTS — the creator demonstrates decorating her porch using multiple items (ghost, witch hats, pumpkins, tree) purchased from the site, and the video is explicitly labeled as a paid partnership with the brand. Removing the brand would change the video as it is the source of the decor and the partner of the post.

Call to action

head to my bio for the links

On-screen text

TOO CUTE TO SPOOK HALLOWEEN FRONT PORCH Wayfair

Original caption

#ad Too cute to spook👻🎃💀 🔗Follow @tarynfalconerhome and head to my bio for the links! I went for a cute Halloween vibe on the front porch this year, and honestly the floating witch hats and cute swinging ghost might just be my favourite. Everything you see is from @Wayfair ✨Which detail is your favourite? #wayfair #wayfairpartner #halloweenporch #halloweendecor