Wayfair find: This might be scarier than your bank account...

The video uses a relatable, humorous hook about spending money combined with a seasonal, visually appealing product that is easy to replicate in a home setting.

The creator showcases decorative ghost lights purchased from Wayfair to add a spooky touch to their home decor. They encourage viewers to comment a specific keyword to receive a shopping link.

(a) Wayfair — the creator demonstrates the decorative ghosts purchased from this retailer, which are the subject of the video. Removing this would change the video as it is the source of the product being showcased. (b) @wayfaircreators — the creator's handle appears in the caption as attribution.

Comment “GHOST” and I’ll send you link to shop