There's so many new beauty releases and this is what's new in beauty this week.

@therobelifeblog

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Promoted product

various beauty products

Why it worked

The video acts as a curated 'what's new' list, providing high value to beauty enthusiasts by consolidating multiple product launches into a single, fast-paced update.

Summary

The creator reviews a variety of new beauty product releases from multiple brands, highlighting specific features and limited-edition holiday collections. She provides brief commentary on each item, noting her personal interest in the products.

Structure

1Introduction to new beauty releases
2Review of One/Size and Revolution Beauty products
3Showcase of Patrick Ta and e.l.f. Cosmetics items
4Highlighting Morphe, L'Oreal, and NYX products
5Overview of Natasha Denona, Summer Fridays, and holiday collections
6Closing call to action

Product placement

One/Size (a) operates/demonstrates new setting spray and powder; Summer Fridays (a) operates/demonstrates new lip balms; Revolution Beauty (a) operates/demonstrates new color-correcting powders; Patrick Ta (a) operates/demonstrates new lip balm and blush kits; e.l.f. Cosmetics (a) operates/demonstrates new setting spray, primer, and lip oil sticks; Morphe (a) operates/demonstrates new lip liners and contour sticks; L'Oreal (a) operates/demonstrates new foundation; NYX Professional Makeup (a) operates/demonstrates new brow mascara; Natasha Denona (a) operates/demonstrates new concealer and lipsticks; Peanuts x Ulta Beauty (a) operates/demonstrates new collection; Fenty Beauty (a) operates/demonstrates new holiday gift sets; Dior (a) operates/demonstrates new holiday collection; Chanel (a) operates/demonstrates new holiday collection; Guerlain (a) operates/demonstrates new holiday collection. Removing these would change the video as they are the subject of the review.

Original caption

This is what’s new in beauty this week @e.l.f. Cosmetics @Natasha Denona @ONE SIZE BEAUTY @Summer Fridays @loréal paris usa @Morphe Cosmetics @Patrick Ta Beauty @Revolution Beauty London @Guerlain @chanel.beauty @Diorbeauty @Ulta Beauty @Fenty Beauty @NYX Professional Makeup #newinbeauty #highendmakeup #viralmakeup #makeupdupes #affordablemakeup

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Transcript

There's so many new beauty releases and this is what's new in beauty this week. One/Size is launching a setting spray and a powder in like this diamond icing glitter. So if you always want to sparkle like Twilight, this is your chance because look at this. Makeup Revolution coming out with these color correcting pressed powders and it's just reminding me of the Givenchy pressed powders. We have some new makeup gift sets from Patrick Ta. We have these hydrating lip balm kits and we have these blush and lip balm kits too. If you love the e.l.f. setting spray and primer, they've come out with it in the gold version which I think is so cool. And if you love their lip oil sticks, they've come out with the shimmer versions of them and this photo is just epic. It's beautiful. So Morphe dropping these new sculptwear long-lasting lip liners. 10 shades, $12, sign me up. Also Morphe has these contour and brightening sticks and they just came out with five new shades. I've been obsessed with Morphe, like love them. This one I saw, but I don't think it's available yet in the US. I could be wrong, but it's the Infallible from L'Oreal Pro-Cover Foundation. I have no idea anything about this, but I would love this in the US, L'Oreal. Also NYX came out with this Rithickulous brow mousse. It's going to give you thicker, fuller, beautiful brows. And Natasha Denona coming out with these concealer lipsticks and glosses. If you're obsessed with that kind of shades for your lips, like you need to try these out. And then continuing on the holiday, we have new Summer Fridays lippies. These colors are gorgeous and these are limited edition. And this is the Peanuts collab with Ulta Beauty, another holiday edition. Also this is from Fenty Beauty, their holiday gift sets. And this I saw on Trendmood, look at these all for the holidays from Dior. It's like stunning. This is also new holiday collection from Chanel Beauty. New holiday from Guerlain, like stunning. Making videos like these every week, so make sure you're following along for what's new in beauty.