testing the new beauty launches 💖

who’s overwhelmed? I’m overwhelmed @Bubble Skincare @e.l.f. Cosmetics @Tower 28 Beauty @Ciele Cosmetics @Saie @Morphe Cosmetics #affordablemakeup #drugstoremakeup #acnesafemakeup #newmakeup #sephorahaul Let's play with a bunch of new beauty launches. It truly feels like every single day, multiple times a day, there's a new beauty launch. I don't have all of them yet, but let's play with the ones that we have. Starting with the e.l.f. Bubble Collab. I feel like when this came out, it broke the internet. Remember all those skincare smoothies that we used to do in 2020? They literally took that trend and made it into a reality. This is their Drop N' Dunk hydrating moisturizer with bronzing drops. There are three shades. This is the middle shade, Pure Gold. That obviously just did a great job at bronzing on my face. And I already know that I love this moisturizer. So this is a win from me. Next is another product that I feel like kind of broke the internet. This is the new Tower 28 Beauty foundation. Started playing with this already and I do have to say, I really, really like it. And even though Tower 28 is not an affordable brand, I do have to say the price point seems really fair for it being at Sephora. I believe it retails for $32, which is expensive, but most foundations these days are $45, 50, 60, 70 even. And I think the coverage and formula you get with this is really beautiful, especially for the price. Moving on to eyes, let's talk about the new Saie Super Suede mini eyeshadows. There are 11 shades here and we have both shimmer and matte. They're so tiny and cute. Just to compare, this is the bronzer and their whole Super Suede line is made in Italy and all of the shades reflect kind of Italian things. Like desserts, we have Cannoli and Affogato, the names are adorable. I'm going to do a matte look on my eye today, just so you can see. I'm going to swatch this shimmer shade, this one is Affogato. And this one is Dolce. So you can see what it looks like on the back of my hand. So pigmented, so pretty. I'm going to start with the shade Biscotti, Biscotti, all over my lid and in the crease. Wow, these are really, really pigmented. Now dipping into the shade Cannoli, kind of as a little transition color. And I'm blending these out. When I say there's no fallout, there is zero fallout at all. I'm just going to quickly finish up the look with the shade Dolce, just to deepen up the crease and close to the lash line as well. When I say there's no fallout, there is zero fallout at all. Moving on to lips. Morphe came out with... I don't even know how many lip liners this is, but it's a lot. I'm always looking for a good affordable lip liner. The pencil is also huge, just for size comparison. This is it next to the Sephora collection. I'm going to try out the shade Signature, which seems like it would be a really pretty neutral toned nude. Right off the bat, I love that color. And the formula is super, super creamy. Sometimes with pencils, they can be a little dry. This one definitely isn't pulling or tugging, super pigmented. No notes. And finally, let's finish off with the brand new lip and protect lipstick from Ciele Cosmetics. This lipstick is SPF 60, which is insane. I usually don't get hype about lip launches, but we need to normalize having sun protection in our lip products. These feel very, very similar to the Westman Atelier Hydrabalm, more like a lip balm than a lipstick. The color payoff is beautiful. Actually goes really nicely with the Morphe color that I tried. And it does not taste like SPF at all. I used to work at a dermatologist's office and I'll never forget when this woman came in with a melanoma on her lip that she needed to get cut out. And if that won't convince you to use protection on your lips, I don't know what will. These are great ways to do that without feeling like you're putting sunscreen on your lips. So that's it for the video. Let me know what other new launches you want me to try out and let me know if you're going to be picking any of these up.