i'm obsessed...

@_adeli.ia

4.7K followers · usually 4.8K views a post

Views

194.6K

Likes

28.1K

Comments

119

Shares

3.2K

SoundTikTok sound · original sound - .kodifies

Promoted product

Bershka jacket

Why it worked

The video taps into the popular trend of "haul" or "new in" content, showcasing a desirable fashion item with a relatable "obsession" narrative. The soft-sell approach, combined with clear visuals of the product and a direct call to action, encourages viewers to explore the brand.

Summary

The creator is trying on a new jacket from Bershka and expresses her obsession with it. She showcases the jacket from different angles in a mirror, highlighting its style and suitability for fall.

Structure

1Introduction of the jacket and creator's obsession
2Trying on the jacket and showing it off in the mirror
3Close-up shots of the jacket details
4Creator posing and admiring the jacket
5Call to action to shop the jacket

Original caption

New jackets just dropped in the men’s department today and I think I’m obsessed 🖤The perfect jacket for fall! 🧎🏻‍♀️‍➡️ Save this for your next fall shopping trip and go check them out before they’re gone! 👀 #bershkastyle #bershkanews #bershkanewin #jacket #y2k

More from @_adeli.ia

Product placement

Bershka: ACTS - This is a clothing brand. The video shows a jacket from Bershka, and the creator is trying it on and showing it off. Removing it would change what happens in the video.

Call to action

Save this for your next fall shopping trip and go check them out before they’re gone!

On-screen text

i'm obsessed... with new bershka jacket

Transcript

I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket. I'm obsessed... with new Bershka jacket.