trying on the viral Bershka jacket

@arsenika

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SoundTikTok sound · Barbie Fairytopia/Mermaidia Themes

Promoted product

Bershka cropped trench coat

Why it worked

The video taps into the trend of 'viral' fashion items and provides a direct comparison with a less desirable alternative, making the promoted product seem more appealing and justifying the creator's recommendation.

Summary

The creator tries on a Bershka cropped trench coat and compares it to a Primark trench coat, highlighting the superior length and fit of the Bershka jacket. She recommends the Bershka jacket over the Primark one.

Structure

1Introduction of the Bershka jacket and past inability to purchase it
2Excitement about restock and timing for fall
3Trying on the Bershka jacket
4Comparison with a Primark trench coat
5Highlighting the cropped length and fit of the Bershka jacket

Original caption

now I’m not sure if I should’ve sized up or not 🧸🍂 #bershka #outfit #trenchcoat #croppedtrenchcoat #tryonwithme

More from @arsenika

Product placement

Bershka jacket: it is a clothing item that the creator is trying on and reviewing. Removing it would change the video's content.

On-screen text

trying on the viral Bershka jacket

Transcript

Last year I wanted to get a very specific trench coat but it was sold out for the longest time so I ended up not getting it. And this year I saw that they restocked it and I thought it would be the perfect time to get it right before the fall season begins and before they sell it out again. So we're gonna try it on together. So this is the Primark one. It has no buttons but it has a belt. So you tie it in the same way but look at the length of this one. The Bershka one cuts off at a much cuter length. So this is your sign to just get the Bershka one and don't even bother buying the Primark one. This is the Primark one. It has no buttons but it has a belt. So you tie it in the same way but look at the length of this one. The Bershka one cuts off at a much cuter length. So this is your sign to just get the Bershka one and don't even bother buying the Primark one. What do we think? I actually got a cropped trench coat last year and let me show you why I don't recommend getting a different one. So this is the Primark one. It has no buttons but it has a belt. So you tie it in the same way but look at the length of this one. The Bershka one cuts off at a much cuter length. So this is your sign to just get the Bershka one and don't even bother buying the Primark one. This is the Primark one. It has no buttons but it has a belt. So you tie it in the same way but look at the length of this one. The Bershka one cuts off at a much cuter length. So this is your sign to just get the Bershka one and don't even bother buying the Primark one.