so cute 🥺

@italiancharms.fr

77.1K followers · usually 9.9K views a post

Views

731.9K

Likes

111.2K

Comments

192

Shares

3.5K

SoundTikTok sound · original sound - hitsonglyrics_1

Promoted product

Italian Charmsitaliancharms.fr

Discover our fully customizable stainless steel Italian Charms bracelets. Free shipping, 50% off bracelets, and a free bracelet for every €50 spent. Create your unique style with elegant and durable charms. Order now!

2 videos

Why it worked

The video uses a popular, emotive song and simple, aesthetic product imagery to create a 'wishlist' vibe that encourages impulse purchases.

Summary

The video displays a jewelry advent calendar and a set of Italian charms, set to music with lyrics appearing on screen. It serves as a promotional showcase for the brand's products, directing viewers to their website to order.

Structure

1Showcase of advent calendar
2Display of jewelry charms
3Display of full jewelry set
4

Original caption

Le calendrier Italian Charms >> 😍✨ #calendrierdelavent #calendrierbijoux #italiancharms #italiancharmsbracelet #charmsbracelet

More from @italiancharms.fr

Product placement

Italian Charms (a) ACTS: the video showcases a jewelry advent calendar and a jewelry set, which are the products sold by the brand. Removing these images would remove the entire purpose of the video. Italian Charms France (b) APPEARS: the creator handle and bio link represent the brand identity.

Call to action

Passe commande ici ⬇️

On-screen text

so cute 🥺 SAY YOU WANT THE MOON WATCH ME LEARN TO FLY AIN'T NO MOUNTAIN YOU COULD POINT TO I WOULDN'T CLIMB IT'S CRAZY, BUT IT'S TRUE THERE'S NOTHING I WON'T DO I'D RISK IT ALL FOR YOU It's ok