Why it worked
The video effectively uses popular song lyrics to create an emotional connection and express a strong desire for the featured product, making it highly relatable and shareable.
Summary
The video showcases a Kinder advent calendar, a jewelry advent calendar from Amé Paris, and a makeup bag. It uses lyrics from a song to express a strong desire for the Amé Paris jewelry, implying it's worth any effort to obtain.
Structure
- 1Showcase Kinder advent calendar
- 2Showcase Amé Paris jewelry advent calendar
- 3Showcase makeup bag
- 4Express strong desire for Amé Paris jewelry using song lyrics
Product placement
Kinder: it merely APPEARS (a corner watermark/logo). Removing it would not change what happens in the video.
Amé Paris: it ACTS (the jewelry is displayed as a product for sale, and the creator's bio link leads to the brand's website). Removing it would change what happens in the video, as the video is about promoting this brand.
Kinder Surprise: it merely APPEARS (part of the Kinder advent calendar). Removing it would not change what happens in the video.