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Hook
NEW BT21 x COLOURPOP!
@contrashelby
22.3K followers · usually 736 views a post
Views
112.3K
Likes
18.1K
Comments
197
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Promoted product
ColourPop x BT21 Angels & Villains Collection
Why it worked
The video leverages the high demand for a popular collaboration (BTS/BT21) and uses a fast-paced, visual-only format that highlights the aesthetic appeal of the products, encouraging engagement through a question in the caption.
Summary
The creator showcases the new ColourPop x BT21 Angels & Villains makeup collection, including lip glosses, highlighters, and an eyeshadow palette. The video features close-ups of the packaging and swatches of the products on the creator's hand.
Structure
- 1Introduction of the new collaboration packaging
- 2Showcase of the lip gloss duo
- 3Demonstration of the bouncy highlighters and swatches
- 4Reveal of the full eyeshadow palette
- 5Display of the themed makeup bags
Product placement
(a) ColourPop Cosmetics (brand) - ACTS: the video demonstrates their new product line, showing the packaging, swatches, and the full palette. Removing this would change the entire video. (a) BT21 (brand) - ACTS: the characters are featured on all the packaging and product designs. Removing this would change the theme of the video.
On-screen text
NEW BT21 x COLOURPOP!
Original caption
NEW @BTS x @ColourPop Cosmetics BT21 COLLAB!! Are we team angel or team villain?! What products stand out to you most and what would you like to see swatches of?🩷 #btsarmy #bt21 #colourpop #leaked #fyp
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