Opening the Colourpop advent calendar except it gets worse with every box opened

@contrashelby

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SoundTikTok sound · Late Train Polaroid

Promoted product

Colourpop Advent Calendar

Unwrap 25 days of ColourPop. Our first makeup advent calendar packs lip, eye + cheek goodies worth $200+. Cruelty-free. Limited edition. Shop now.

3 videos

Why it worked

The creator uses a relatable 'disappointment' narrative to drive engagement, turning a standard unboxing into a humorous critique that keeps viewers watching to see what is inside.

Summary

The creator opens several doors of a Colourpop advent calendar, expressing disappointment and humor at the contents revealed. The video showcases various beauty products from the brand, including lip gloss, eyeshadow, and accessories.

Structure

1Opening the advent calendar doors
2Revealing the beauty products inside
3Expressing disappointment with the items
4Summarizing the final collection of products

Product placement

Original caption

FINALLY OPENING DOOR 12… I really almost gave up halfway… Colourpop what are we doing with this #adventcalendar #fyp #drama #NOTANAD #colourpopcosmetics

More from @contrashelby

On-screen text

Opening the Colourpop advent calendar except it gets worse with every box opened You guys are not ready for door 12... That dog in me has been euthanased. The sound of sheer disappointment is FRYING ME watching this back I really took this as a personal attack