I actually

@dusteerosexo

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SoundTikTok sound · original sound - dusteerosexo

Promoted product

Laura Geller Beauty Jelly Lip Balm

Why it worked

The creator uses a common "hate-to-love" narrative hook to grab attention, then pivots to a genuine-sounding endorsement of a popular beauty product, creating a sense of urgency due to its tendency to sell out.

Summary

The creator expresses initial dislike for a lip balm, only to reveal it's because it's so good it ruins other lip products. She highlights its hydrating and nourishing qualities, and mentions a specific shade is popular and often sells out.

Structure

1Expresses dislike for the lip balm
2Explains the reason for dislike: it's too good
3Describes the product's benefits (pigmented, hydrating, nourishing)
4Identifies the product and shade
5Warns about the shade selling out and urges purchase

Original caption

wearing the shade a latte love 💋 @Laura Geller Beauty #lauragellerbeauty #laurageller #lauragellermakeup #jellylipbalm #lipproducts

More from @dusteerosexo

Product placement

Laura Geller Beauty (brand name appears on lipstick tube and is spoken) - cosmetic brand; Jelly Lip Balm (product name spoken and appears on lipstick tube) - lip balm product; a latte love (shade name spoken) - shade of lip balm; LTK (platform name appears in bio link) - shopping platform

Call to action

If you see it in stock down here just trust me on this

On-screen text

Commission paid

Transcript

I actually hate this lipstick. Because it's quite literally ruined every other lip product for me. Like what do you mean it's pigmented like a lipstick but it feels so hydrating and nourishing like a lip balm? You can get one of the most comfortable lip products. This is the Jelly Lip Balm from Laura Geller and I'm using the shade a latte love but this shade in particular is always selling out. So if you see it in stock down here just trust me on this you're gonna want it.