Why it worked
The video uses a close-up, visually appealing shot of makeup application, which is a popular format on TikTok. The on-screen text clearly identifies the product, making it easily discoverable for viewers interested in beauty products.
Summary
The video shows a close-up of a person applying lip liner to their lips. On-screen text identifies the product as "Yera's lip liner" with a heart-eyes emoji.
Structure
- 1Close-up of lips
- 2Applying lip liner
- 3Showing the lip liner product
- 4On-screen text identifying the product
Product placement
Yera's lip liner ACTS - it is used to apply makeup to the lips, and its result is visible. Removing it would change what happens in the video.
On-screen text
Yera’s lip liner 😍