Why it worked
The video succeeds by pairing a highly recognizable celebrity with a universally relatable, slightly vain social media behavior, making it perfect for quick engagement and sharing.
Summary
A short video clip of Kim Kardashian on a FaceTime call, overlaid with text about the relatable habit of staring at one's own reflection during video calls. The video uses a popular meme format to highlight this common social behavior.
Structure
- 1Video loop of Kim Kardashian on FaceTime
- 2On-screen text appears
- 3Text highlights self-obsession during calls
On-screen text
Me on facetime staring at myself instead of listening