Why it worked
The video leverages a highly recognizable celebrity face and a universally relatable sentiment to drive engagement through quick, loopable humor.
Summary
A short, looped video clip of Kim Kardashian yawning is used as a reaction meme to express chronic tiredness.
Structure
- 1Looping clip of Kim Kardashian yawning
- 2Text overlay expressing exhaustion
- 3Humorous relatable content
On-screen text
Me no matter how much sleep I get