4-Min Toned Back Workout

@betterme.app

788.9K followers · usually 4.4K views a post

Views

612.9K

Likes

17.8K

Comments

30

Shares

6.1K

SoundTikTok sound · original sound - betterme.app

Promoted product

BetterMehttps://bttrm.co/Workout_Plan ↗

Why it worked

The video provides immediate, high-value fitness content that solves a specific aesthetic goal (back definition) while seamlessly integrating the brand's program as the solution.

Summary

A creator demonstrates a four-minute back workout routine using small weights while on a mat. The video is branded by BetterMe and encourages viewers to join their fitness program via the link in the bio.

Structure

1Demonstration of back workout exercises
2Visual guide for repetitions
3Call to action for the fitness program

Product placement

BetterMe (a) acts: the video is a workout demonstration from the BetterMe brand, and the caption directs users to the BetterMe app/program. Removing the brand would remove the source and the CTA. BetterMe Store US (a) acts: the caption credits the equipment used to the BetterMe Store US. Removing this would remove the source of the equipment.

Call to action

To join the program, tap “Full Body Tone with Evia” in bio.

On-screen text

3 x 12 reps

Original caption

4-Min Toned Back Workout 💪 Build back definition + create a more snatched shape. 👉 To join the program, tap “Full Body Tone with Evia” in bio. Fit & equipment by @BetterMe Store US 💕 #backworkout #hourglass #fullbodytone #betterme #bettermeapp