@betterme.app — 134x breakout

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Mermaid Lifts 3x10

@betterme.app

788.9K followers · usually 4.4K views a post

Views

580.5K

Likes

28.8K

Comments

6.0K

Promoted product

BetterMehttps://bttrm.co/Workout_Plan ↗

Why it worked

The video provides immediate, high-value utility by offering a clear, structured workout routine that viewers can follow along with, while the app serves as the natural destination for those wanting a complete, personalized program.

Summary

A fitness creator demonstrates a series of core-focused Pilates exercises using a foam roller and dumbbells. The video serves as a promotional showcase for the BetterMe app's home workout plans.

Structure

1Demonstration of foam roller core exercises
2On-screen text labels for each movement and rep count
3Call to action to download the BetterMe app for a personalized plan

Product placement

(a) BetterMe app: ACTS; the video demonstrates a workout routine that the app provides, and the CTA directs the user to get their plan in the app. Removing this would change the video from a promotional demonstration to a generic exercise clip. (b) BetterMe Store US: APPEARS; mentioned in the caption as the source of the fitness equipment and clothing, but the video does not demonstrate the store or its interface. Removing this would not change the video content.

Call to action

Get your Home Pilates Plan in the BetterMe app (link in bio)

On-screen text

Mermaid Lifts 3x10 Draw a Circle 3x10 Scissors 4x10 Weighted Toe Taps 4x12 Wide Legged Toe Taps 3x12 Bicycles 3x20 Weighted Mermaid Lifts 3x10 Saddle Scissors 4x10

Original caption

This foam roller abs workout may look easy — but the shakes say otherwise 🔥 Save the plan: ▫️ Mermaid Lifts ▫️ Draw a Circle ▫️ Scissors ▫️ Weighted Toe Taps ▫️ Wide Legged Toe Taps ▫️ Bicycles ▫️ Weighted Mermaid Lifts ▫️ Saddle Scissors 👉 Get your Home Pilates Plan in the BetterMe app (link in bio) Fit & equipment by @BetterMe Store US #homepilates #absworkout #coreworkout #betterme #bettermeapp