So I’ve just been able to get the Glow For It free for 40 pound deal for 20 pounds.

@laurengartland

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SoundTikTok sound · original sound - laurengartland

Promoted product

Glow For It

Get longer eyelashes and thicker eyebrows with our vegan and cruelty-free lash and brow growth serums. Made using natural ingredients and takes only 5 seconds a day to apply. Shop our selection today.

Why it worked

The video uses the 'don't gatekeep' trope combined with a clear, high-value financial incentive (a 50% discount) to create urgency and social proof for the product.

Summary

The creator shares a screenshot of an order summary from the beauty brand Glow For It, highlighting a significant discount they received. They enthusiastically recommend the product to their audience, emphasizing the value of the current sale.

Structure

1Creator reveals a discounted order total
2Expresses shock at the low price
3Refuses to gatekeep the deal
4Vouches for the product quality
5

Original caption

£20?!?! Please tell me you’re all seeing this @GLOW FOR IT #deals #glowforit #lashserum #sale

More from @laurengartland

Product placement

Glow For It (a beauty brand selling lash serum): (a) it ACTS — the creator displays an order summary showing a discount applied to their products, and the creator explicitly recommends the product by saying "you need to trust me on how good this product is". Removing the brand name would change the video as it is the specific subject of the recommendation and the order summary.

On-screen text

£29.99 3 items | Delivered by 24-25 Sept Deals 20% off, max £10.00 off | £4.00 off applied Order summary Subtotal £29.97 Discounts -£9.46 Promotion -£7.47 Voucher savings -£1.99 Shipping £0.99 Free Total £20.51

Transcript

So I’ve just been able to get the Glow For It free for 40 pound deal for 20 pounds. What? I’m sorry, I can’t gatekeep this. I really can’t gatekeep it. That is insane. The offers on right now are incredible. I don’t even have the product here to show you, but you just know that you need to trust me on how good this product is and for the price. Three for 20 pounds? One’s supposed to be 30.