Reply to chanice_pauley's comment Just ordered all 3 for £20.21

@joeybradshaw0

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SoundTikTok sound · original sound - joeybradshaw0

Promoted product

Glow For It Lash Serum

Get longer eyelashes and thicker eyebrows with our vegan and cruelty-free lash and brow growth serums. Made using natural ingredients and takes only 5 seconds a day to apply. Shop our selection today.

5 videos3 creators

Why it worked

The video leverages social proof by responding to a viewer comment about a significant discount, creating urgency and perceived value. The creator's personal testimonial and enthusiastic delivery further enhance the product's desirability.

Summary

The creator is enthusiastically recommending a lash serum from the brand GLOW FOR IT, highlighting an incredible deal where three serums cost only £20.21, saving the customer £70. She shares her personal positive experience with the serum, stating it has given her the best lashes she's ever had.

Structure

1Reacting to a comment about a great deal
2Revealing the price and comparing it to the original cost
3Sharing personal positive results from using the product

Original caption

Replying to @chanice_pauley #glowforitlashes #glowforitshop #lashserumreview #lashserumtransformation #glowforit @GLOW FOR IT

More from @joeybradshaw0

Product placement

GLOW FOR IT (brand name): acts - the creator is reviewing and recommending their lash serum, implying it is used to achieve results. Removing it would change the video's focus. GLOW FOR IT SHOP (brand name): appears - this is likely the social media handle for the brand, not a distinct product. Removing it would not change what happens in the video.

Call to action

check your vouchers, have a look and see what deal you can grab it for

On-screen text

Reply to chanice_pauley's comment Just ordered all 3 for £20.21

Transcript

another person that has got it for an incredible deal. All three for 20 pounds. 21. Are we seeing this? If you were ordering three lash serums alone, that is 90 quid. Honestly, this deal is so good. I do not have long lashes or thick brows. I have to work hard to keep them at a decent length, but my lashes with this serum are the best that they have ever been. I feel like they speak for themselves, but yeah, check your vouchers, have a look and see what deal you can grab it for.