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He quit Meta to build a text-based mobile game… and one Reddit post took him from $1K/month to $10K/month overnight. Ken spent 12 years in big tech (Amazon, then engineering manager at Meta). Hadn’t written a line of code in 4 years. Then AI tools clicked, and he shipped a tiny card game in 6 weeks just to learn how to launch. That warm-up became Harpagia which is a text-based idle RPG for RuneScape fans. The numbers: > $13K/month average, $155K in year one > 50,000+ downloads across iOS + Android > 6% conversion (games average 2–5%) > $3 revenue per active user > $500/month in costs, $0 on ads His deal with himself: if the game hit $10K/month organically, he’d quit Meta. Six months in, he made his first Reddit post - screenshots + a note on how free-to-play it was. The comments were brutally critical. It didn’t matter. Revenue jumped from ~$1K to $10K almost overnight. He left Meta that same month. His lesson: you don’t need millions of players. A few hundred active users in the right niche can do $100K+/year.