Good morning

@personaldayskin

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SoundTikTok sound · original sound - personaldayskin

Promoted product

Personal Day

Created by actress Lili Reinhart and inspired by her own acne journey, Personal Day is 6x award-winning dermatologist-developed, acne-safe skincare that is not only effective—it also makes you look forward to taking care of yourself. Every product is 100% free of acne-triggering ingredients.

2 videos

Why it worked

The video cleverly integrates a personal question about wigs with a demonstration of the creator's skincare routine, making the promotion feel natural and relatable.

Summary

The creator answers a question about wearing wigs, explaining that she wears them due to finicky hair and to embody characters. She then proceeds with her skincare routine using Personal Day products.

Structure

1Greeting and addressing a question about wigs
2Explaining the reason for wearing wigs
3Starting a skincare routine
4Applying a cleansing powder

Original caption

Replying to @elidah⁷ yes I wear wigs! #thelovehypothesis

More from @personaldayskin

Product placement

Personal Day (acts: skincare brand, its products are used for a skincare routine, removing it would change the video's focus)

On-screen text

[Sticker] Do you wear wigs?

Transcript

Good morning. We're starting off strong with the do you wear wigs? Answer a couple questions about the love hypothesis while I get ready for the day. My voice is a little shot because it's the end of a three week press tour and today is our last screenings. So I have screenings today, so I want to do a full peel and mask and prep for all of that. So we're gonna get started. I'm just gonna wet my face a little bit and then use the powder, full clarity cleansing powder. Do I wear wigs? Yes. I am wearing a wig as all of the Personal Day, our hair, help make this wig incredible. I want to wear wigs whenever I can because I have really finicky hair and sometimes I go through periods of my hair falling out. So wearing a wig when we have the budget to do so is really nice. I like wigs. I think they're fun. They, you know, they give me a chance to fully go into a character in a different way than when I'm not wearing a wig. So I always really enjoy that. I'm just gonna wet my face a little bit and then use the powder, full clarity cleansing powder. Do I wear wigs? Yes. I am wearing a wig as all of the Personal Day, our hair, help make this wig incredible. I want to wear wigs whenever I can because I have really finicky hair and sometimes I go through periods of my hair falling out. So wearing a wig when we have the budget to do so is really nice. I like wigs. I think they're fun. They, you know, they give me a chance to fully go into a character in a different way than when I'm not wearing a wig. So I always really enjoy that.