my morning microrituals

@.kaumudi

8.3K followers · usually 2.9K views a post

Views

161.4K

Likes

176

Comments

14

Shares

3

SoundTikTok sound · Aesthetic Coffee

Promoted product

The INKEY List

INKEY delivers knowledge-powered skincare for every concern. Order today & get free delivery when you spend over £30.

2 videos2 creators

Why it worked

The video taps into the popular 'day in the life' and 'morning routine' content trends, offering relatable 'microrituals' that viewers can incorporate into their own lives. The subtle integration of The INKEY List products as part of a self-care routine makes the promotion feel organic and aspirational.

Summary

The creator shares her morning "microrituals" which involve a skincare routine. She highlights specific products from The INKEY List, emphasizing how these small routines help her feel better and more set in her day.

Structure

1Introduction to morning microrituals
2Getting ready for the day (working out, journaling)
3Skincare routine with The INKEY List products
4

Original caption

mornings aren’t complete without these microrituals for me tbh @The INKEY List #morningroutine #morningvlog #nyc #morninginmylife #dayinmylife

More from @.kaumudi

Product placement

The INKEY List (brand name) - skincare products are used by the creator. The creator uses their products as part of her morning routine. Removing the brand name would change the context of the creator's routine and the products she uses. The INKEY List (brand name) - skincare products are used by the creator. The creator uses their products as part of her morning routine. Removing the brand name would change the context of the creator's routine and the products she uses.