i'm sorry if this makes you cry, but you need to see it

@buildthemandaily

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SoundTikTok sound · Everything Works Out in the end instrumental

Promoted product

The Unsaid Bookmybook.to

Amazon.com: The Unsaid Book: For Everything You Never Said: Giil, Isac btmd: Books

13 videos

Why it worked

The post taps into universal emotions of regret and nostalgia, using a relatable text message hook and a poignant quote to create an emotional connection with the viewer, driving them to learn more about the book.

Summary

This TikTok post showcases "The Unsaid Book," a journal for unspoken thoughts. The slides feature a text message hinting at emotional content, the book's cover, and an interior page with a poignant quote about past affection.

Structure

1Intriguing text message about emotional content
2Introduction of "The Unsaid Book"
3A quote from the book about past feelings

Product placement

The Unsaid Book: ACTS - it is the subject of the entire post, with its content shown and implied to be the reason for the post. Removing it would change what happens in the video. btmd: APPEARS - it is a creator/brand identifier on the book cover and inside pages. Removing it would not change what happens in the video.

Original caption

Maybe we’ll never talk again, but at least I got to be liked by you once, and that was the best feeling ever #journaling #theunsaidbook #quote #blowthisupforme #fyp

More from @buildthemandaily

On-screen text

i'm sorry if this makes you cry, but you need to see it The Unsaid Book For Everything You Never Said btmd ♡ THE WORDS I NEVER GOT TO SAY: Maybe we'll never talk again, but at least I got to be liked by you once, and that was the best feeling ever. 48