send this to the first

@buildthemandaily

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SoundTikTok sound · original sound - ex7stence

Promoted product

The Unsaid Book

The Unsaid Book is a journal with prompts designed to help users express unsaid thoughts, feelings, and process difficult emotions.

7 videos

Why it worked

The post taps into relatable emotions about friendship and unspoken feelings, using a visually appealing journal as the product. The direct call to action to share encourages virality.

Summary

This TikTok slideshow promotes "The Unsaid Book," a journal designed for expressing unsaid thoughts and feelings. The slides encourage viewers to share the concept with a friend and feature a page from the journal with a heartfelt message of support.

Structure

1Introduction of the prompt to send to someone
2Introduction of "The Unsaid Book"
3A page from the book with a message of friendship
4Implicit call to action to share the concept

Product placement

Original caption

the unsaid book — a journal for everything you never said ❤️‍🩹 available on amazon #sadquotes #journaling #journalprompts #MentalHealth #iloveyou

More from @buildthemandaily

Call to action

send this to the first person you think of

On-screen text

send this to the first person you think of btmd ♡ WHAT'S SOMETHING YOU HOPE YOUR BEST FRIEND ALWAYS KNOWS? i hope you know you can call me on your worst day and i'll still be there. the unsaid book