Why it worked
The video leverages a popular trend of "haul" or "snack haul" content, combined with a clear call to action and the appeal of a discounted product, making it highly relatable and shareable for viewers interested in snacks and deals.
Product placement
Tesco: APPEARS - a supermarket chain where the video takes place. Removing it would change the setting but not the core action. Cadbury Dairy Milk Caramel Bubbles: ACTS - shown being selected and purchased. Removing it would change the product being bought. Cadbury Oreo Bites: ACTS - shown being selected and purchased. Removing it would change the product being bought. Clubcard: APPEARS - a loyalty card program used for discounts. Removing it would change the price shown but not the core action.