Why it worked
The video uses a simple, relatable "before and after" format to showcase the mood-boosting effect of a new product collaboration, making it highly shareable and engaging.
Summary
Three women are shown sitting together, first appearing unhappy, then happy after holding up products from a collaboration between MCoBeauty and Cadbury. The video highlights the mood-lifting effect of these products.
Structure
- 1Women appear unhappy
- 2Women hold up MCoBeauty x Cadbury products
- 3Women appear happy
Product placement
MCoBeauty x Cadbury: This is a collaboration between two brands to create a new product. The product is visible and held by the creators, implying it is being presented to the audience. Removing it would change the video's message about happiness. MCoBeauty: This is a beauty brand that collaborated with Cadbury. Its logo appears on the product packaging. Removing it would change the product's identity. Cadbury: This is a chocolate brand that collaborated with MCoBeauty. Its logo appears on the product packaging. Removing it would change the product's identity. Woolworths: This is a supermarket where the product was purchased. Its name appears in the caption. Removing it would change the context of the purchase.