Why it worked
The video likely worked due to the speculative nature of the "iPhone 16 Pro" and "iPhone 17" models, tapping into consumer curiosity about upcoming Apple products. The clean presentation and direct comparison also make it easily digestible.
Summary
The video shows two unboxed iPhones, one labeled "16p" and the other "17", side-by-side. The phones are handled and shown from different angles, with their screens eventually turning on to display different wallpapers.
Structure
- 1Showcase of two iPhones in boxes
- 2Phones are picked up and shown
- 3Close-ups of the phones' sides
- 4Screens are turned on
- 5Comparison of the two phones
Product placement
iPhone 16 Pro (speculative): acts - appears to be a new model of iPhone, shown in packaging and held by hands. Removing it would change the video. iPhone 17 (speculative): acts - appears to be a new model of iPhone, shown in packaging and held by hands. Removing it would change the video. Apple logo: appears - a logo on the iPhones and their boxes. Removing it would not change the video.
On-screen text
16p 17
ipnone_2you