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153×Silent UGCOther hook

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iPhone 19 air

@apple.new355

26.5K followers · usually 59.9K views a post

Views

8.5M

Likes

329.6K

Comments

7.1K

97.0K

Selling · Other Product

iPhone 19 air

Why it worked

The video leverages the anticipation and curiosity surrounding new Apple product releases, even with a fictional product, to create engaging content that captures attention.

Summary

The video shows the unboxing of a fictional "iPhone 19 air". The phone is presented in its box, then removed and displayed from multiple angles.

Structure

1Unboxing the iPhone 19 air
2Removing the protective film
3Showing the back of the phone
4Showing the side of the phone
5Displaying the phone's screen

Product placement

iPhone 19 air: ACTS - it is a fictional smartphone that is unboxed and shown. Removing it would change what happens in the video. Apple: APPEARS - it is a logo on the iPhone box and on the phone itself. Removing it would not change what happens in the video.