Back in June we went to Minneapolis for a very special photoshoot

@readforeverpub

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Promoted product

A Married Little Christmas

Why it worked

The video leverages a relatable and humorous 'bit' (recreating an iconic photoshoot) to build anticipation for a book launch, making the promotional content feel like entertainment.

Summary

The publisher Forever shares behind-the-scenes footage of author Abby Jimenez and illustrator Maya Jimenez participating in a holiday-themed photoshoot at a JCPenney studio. The video serves to promote the upcoming release of their new book, A Married Little Christmas.

Structure

1Introduction to the Minneapolis photoshoot
2Comparison to the iconic original photoshoot
3Behind-the-scenes footage of the holiday shoot
4Announcement of the new book release
5Call to action to stay tuned for more photos

Original caption

A Married Little Christmas by @AuthorAbbyJimenez hits shelves in ONE MONTH!! We’re counting down with a bts look at our adventures in Minneapolis at @JCPenney for a holiday themed photoshoot. Shenanigans were had. @Maya Sofia❣️ even brought her accordion! @jcpenneyportraits @Hachette Book Group #AbbyJimenez #AMarriedLittleChristmas #HolidayRomance #ReadForeverPub #HolidayBooks

More from @readforeverpub

Product placement

JCPenney (a) ACTS: the video is filmed at a JCPenney Portraits studio, showing the facility and the process of taking professional holiday photos. Removing it would change the setting and the nature of the photoshoot. Abby Jimenez (a) ACTS: the author is featured in the photoshoot and is the subject of the book being promoted. A Married Little Christmas (a) ACTS: the book is shown, held by the subjects, and displayed on a computer screen as the final product being promoted. Removing it would remove the primary reason for the video.

Call to action

Stay Tuned!

On-screen text

Back in June we went to Minneapolis for a very special photoshoot and it was at the local JCPenney... inspired by this iconic Abby Jimenez photoshoot but make it holiday So we asked Abby and Maya Jimenez to put on their Christmas best and they delivered... committing to the bit in the way they ALWAYS do and we had an absolute blast Not only do the Jimenez family have an epic holiday card to send this year but they also have a book to celebrate!! A Married Little Christmas by Abby Jimenez with illustrations from Maya Jimenez hits shelves on October 20, 2026! We’ll be counting down to release by revealing these epic photos... Stay Tuned! And Happy Holidays!

Transcript

Back in June we went to Minneapolis for a very special photoshoot and it was at the local JCPenney... inspired by this iconic Abby Jimenez photoshoot but make it holiday. So we asked Abby and Maya Jimenez to put on their Christmas best and they delivered... committing to the bit in the way they ALWAYS do and we had an absolute blast. Not only do the Jimenez family have an epic holiday card to send this year but they also have a book to celebrate!! A Married Little Christmas by Abby Jimenez with illustrations from Maya Jimenez hits shelves on October 20, 2026! We’ll be counting down to release by revealing these epic photos... Stay Tuned! And Happy Holidays!

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