When you use to pick up Amelia St Pizza from a random guys house and now he's the #3 pizza in Michigan according to Dave Portnoy

@bitofbrooke

1.3K followers · usually 688 views a post

Views

80.2K

Likes

4.9K

Comments

103

Shares

304

SoundTikTok sound · original sound - adela

Promoted product

Amelia St Pizza Co

Why it worked

The video leverages a relatable 'local secret' narrative combined with the social proof of a high-profile endorsement from a well-known authority in the pizza industry.

Summary

The creator shares a personal story about a local pizza place, Amelia St Pizza Co, that has grown from a home-based operation to being ranked as the third-best pizza in Michigan by Dave Portnoy. The video celebrates the business's success and encourages viewers to support them.

Structure

1Creator introduces the pizza place
2Shows the pizza box and branding
3Reveals the pizza inside
4Mentions the Dave Portnoy ranking
5Encourages viewers to support the business

Product placement

Original caption

Not everyone can hold it down in LA… Amelia st pizza co holds it down in Michigan! Go send them some love and congrats! @Barstool Sports @Dave Portnoy #daveportnoypizzareview #ameliastpizzaco #ameliastreetpizza #ameliastreet #pizza

Amelia St Pizza Co (a) ACTS: the pizza box is shown, the pizza is revealed, and the brand is the subject of the video's narrative. Dave Portnoy (a) ACTS: he is mentioned as the authority who ranked the pizza, and his review is the reason for the video's premise. Barstool Sports (b) APPEARS: mentioned in the caption as a tag. Coke (b) APPEARS: a can is visible on the table.

Call to action

Go send them some love and congrats!

On-screen text

When you use to pick up Amelia St Pizza from a random guys house and now he's the #3 pizza in Michigan according to Dave Portnoy