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All breakouts
968OtherOther hookCreator Economy
Hook
Stich incoming
@tashspaints
144.2K followers · usually 1.3K views a post
Views
1.2M
Likes
69.1K
Comments
24
Shares
262
Promoted product
tashpaintstashpaints.com
Why it worked
The video leverages the emotional appeal of a high-quality, personalized gift reveal, which naturally showcases the artist's skill and service.
Summary
The creator, an artist, shows a time-lapse process of painting a custom wedding portrait for a client. She explains in the caption that she was commissioned to turn photos into a painting for the couple's new home.
Structure
- 1Creator introduces a stitch video
- 2Time-lapse of the painting process
- 3Close-up of the finished painting
- 4Final reveal of the artwork
Product placement
tashpaints (a) ACTS: the creator demonstrates her process of painting a custom portrait from a photo, which is the service she sells. Removing this would change the video as it is a process video of the service being sold.
Original caption
Stich with @Shaysullivan Hey ya’ll — I’m the artist that turned @Rachel Santos ‘s photos of @Shaysullivan and @Casey Johnson into a painting. This was SUCH a fun project and I’m so honored to have a piece in their new home together as a family. And yes, I did add little Rome in but didn’t take a video before I shipped it, so you’ll have to go see Shay’s reaction to see him added in🫶🏼 here’s a snippet of the process!
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