WHAT'S WRONG?

@locortiz6

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SoundTikTok sound · still love you (Slowed)

Why it worked

The video leverages a recognizable and high-intensity scene from a popular film to capture attention, then overlays the creator's brand name to build association with the film's themes.

Summary

This video is a clip from the movie Limitless featuring Bradley Cooper. It is used by the creator to associate their brand, Locortiz Movement, with the themes of the film.

Structure

1Clip from the movie Limitless
2Dialogue between characters
3Transition to brand title card

On-screen text

WHAT'S WRONG? WHAT? YOU DON'T LIKE ME AND I DON'T BLAME YOU... YOU SEE A SELF-DEFEATING ENERGY-SUCKING PIECE OF SHIT WHO'S SPUNGING OFF YOUR HUSBAND YOU'RE WISHING I'D BLOW MY BRAINS OUT MY EXISTENCE SHOULDN'T MAKE YOU THIS UPSET. WHAT IS IT? SOMETHING WRONG IN LAW SCHOOL? HOW DO YOU KNOW I'M IN LAW SCHOOL? LIMITLESS LOCORTIZ MOVEMENT

Transcript

What's wrong? What? You don't like me and I don't blame you. You see a self-defeating, energy-sucking piece of shit who's sponging off your husband. You're wishing I'd blow my brains out. My existence shouldn't make you this upset. What is it? Something wrong in law school? How do you know I'm in law school?