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17.0Talking HeadOther hookEcommerce
Hook
DÍA UNO
@bshortysurban1
3.0K followers · usually 2.1K views a post
Views
35.9K
Likes
1.0K
Comments
68
Shares
107
Promoted product
New Balance sneakers
Why it worked
The video leverages a relatable struggle (account closure) and a popular product (sneakers) to drive engagement. The clear call to action and information about payment/shipping in Colombia make it highly relevant to the target audience.
Summary
The video showcases New Balance sneakers, explaining that the creator is trying to recover their previous content and likes after their main account was shut down. It highlights the brand's style and comfort, and mentions payment on delivery in Bogotá with shipping available throughout Colombia.
Structure
- 1Introduction of New Balance sneakers
- 2Explanation of account closure and loss of likes
- 3Call to action to follow and message
- 4Information on payment and shipping
Product placement
New Balance: (a) ACTS - the shoes are worn and displayed, showing their design and brand logo. Removing them would change the visual focus of the video. (b) APPEARS - the New Balance shoe boxes are visible in the background. Removing them would not change what happens in the video.
Call to action
SÍGUENOS Y ESCRIBENOS
COMENTA GUARDA ESTE VIDEO RECUERDA QUE PAGAS AL RECIBIR EN BOGOTÁ ENVÍOS A TODO COLOMBIA
On-screen text
DÍA UNO
RENOVANDO NUESTRO
CONTENIDO TRATANDO
DE RECUPERAR
1.8 MILLONES
DE LIKES
PORQUE NOS
CERRARON NUESTRA
CUENTA PRINCIPAL
SÍGUENOS Y
ESCRIBENOS
COMENTA GUARDA
ESTE VIDEO RECUERDA
QUE PAGAS
AL RECIBIR
EN BOGOTÁ
ENVÍOS A
TODO COLOMBIA
Original caption
NEW BALANCE ✅ SNEAKERS CABALLERO CONTRA ENTREGA BOGOTA ENVÍOS A TODO COLOMBIA 🇨🇴 RESALTA TU ESTILO CON LA COMODIDAD DE UNOS BUENOS SNEAKERS #parati #sneakers #newbalance #tendencia #bogota
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