Why it worked
The video uses a popular, visually appealing food item to create a quick, relatable, and positive review that leverages brand recognition.
Product placement
Baskin Robbins (a) ACTS: the creator is holding, displaying, and tasting a Biscoff Cookie Sundae from this brand. Removing the brand name would change the video as it is a specific product review. Biscoff (a) ACTS: the sundae is a Biscoff-themed product, and the creator is reviewing its taste.