Reminder: you don’t have to be vegan to choose the vegan option

@maggieeatsvegan

27.4K followers · usually 2.3K views a post

Views

52.1K

Likes

6.5K

Comments

162

Shares

57

SoundTikTok sound · original sound - pepperstrawberry

View velocity

+33.8K views over 8.9d · ~3.8K/day · 9 observations

Promoted product

Baskin Robbins

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Why it worked

The video leverages a common misconception or barrier to entry for vegan options, making it relatable and shareable. By showing a popular brand like Baskin Robbins offering these options, it normalizes vegan choices for a broader audience.

Summary

The creator is eating a cup of Baskin Robbins ice cream and states that one does not have to be vegan to choose the vegan option. The video highlights the availability of vegan choices at the ice cream chain.

Structure

1Creator holds up Baskin Robbins ice cream
2Creator eats ice cream
3Creator states reminder about vegan options
4Creator continues eating ice cream

Product placement

Baskin Robbins (BR): acts - it is an ice cream brand, and the video shows the creator eating its ice cream. Removing it would change what happens in the video.