Why it worked
The video likely worked due to its visually striking and humorous content, leveraging a trending aesthetic (glitch art) and a popular platform (TikTok) with a clear demonstration of a creative process.
Summary
The video shows a man demonstrating how to create a distorted, glitchy image of an angry grandpa. It then transitions to showing a phone screen with a TikTok interface, where a user is shown copying a link and then selecting a template to use in CapCut.