Why it worked
The post provides high-value, shareable cultural information in a clean, easy-to-read visual format that serves as a helpful reference for the holiday.
On-screen text
DIA DE LOS MUERTOS ALTAR TIMELINE
October 26
THE FIRST CANDLE IS LIT AND A BOWL OF WATER PLACED TO WELCOME THE PET SOULS. IT IS SAID THAT THESE SOULS ARRIVE ON THE 27TH
October 27
WE WELCOME OUR DECEASED PETS
October 28
THE FIRST HUMAN CANDLE IS LIT AND A WHITE FLOWER IS PLACED TO WELCOME THE LOST SOULS. PEOPLE REMEMBER THOSE THAT DIED TRAGICALLY DUE TO VIOLENCE OR ACCIDENTS.
October 29
THE NEXT CANDLE IS LIT AND A GLASS OF WATER IS PLACED FOR THE FORGOTTEN SOULS, THOSE WHO NO LONGER HAVE ANYONE TO PRAY FOR THEM OR ANYONE THAT DROWNED.
October 30
THE NEXT CANDLE IS LIT AND A GLASS OF WATER IS PLACED FOR THE LOST OR LONELY SOULS AND FOR ANYONE THAT DEPARTED WITHOUT HAVING EATEN, A PAN DE MUERTO IS PLACED.
October 31
THE NEXT CANDLE IS LIT AND A GLASS OF WATER IS PLACED FOR THE INNOCENT SOULS OR SOULS OF CHILDREN. SWEETS, CANDY, OR FRUIT ALONG WITH PAN DE MUERTO IS PLACED. ALL IN PREPARATION FOR ALL SAINTS DAY.
November 1
ALL SAINTS DAY. SOULS WHO DIED AS CHILDREN ARRIVE ON THIS DAY. ALL FOOD, WATER, AND LOVED ONE'S KEEPSAKES ARE PLACED ON THE ALTAR. CANDLES AND INCENSE ARE LIT FOR ADULTS. IN PREPARATION FOR ALL SOULS DAY.
November 1
ALL SAINTS DAY. PREPARATION FOR ALL SOULS DAY CAN ALSO BE MADE AT THE CEMETERY TO HELP SOULS TRANSFER BETWEEN WORLDS.
November 2
ALL SOULS DAY. ALL FAITHFULLY DEPARTED SOULS ARRIVE TO VISIT, COLLECT, AND EAT WHAT THEIR LOVED ONES HAVE PLACED. A WHITE CANDLE IS PLACE TO LIGHT THEIR WAY BACK.
November 3
THE ALTER IS REMOVED.