Why it worked
The video uses a classic 'before and after' comparison format, which is highly effective for beauty products, combined with a 'secret recipe' angle that encourages viewers to try the specific products shown.
Summary
The creator demonstrates a skincare routine by comparing the results of using regular lotion versus a mixture of Aftermyskin Barrier Moist Body Lotion and Alpha Arbutin Body Powder. The video highlights the brightening effect of the product combination.
Structure
- 1Comparison of regular lotion vs Aftermyskin mixture
- 2Display of the two Aftermyskin products
- 3Application of the mixture to the skin
- 4Disclaimer about individual results
Product placement
(a) Aftermyskin Barrier Moist Body Lotion: ACTS — the creator applies it to their skin to demonstrate its use and effect. (b) Aftermyskin Alpha Arbutin Body Powder: ACTS — the creator shows the product and mixes it with the lotion to create the "racikan" (mixture). Removing these would change the video as they are the subject of the demonstration.