Why it worked
The video addresses a common pain point (skin becoming dull despite using brightening products) and provides a clear, actionable 'before and after' routine that positions the brand as the expert solution.
Product placement
Aftermyskin (a) acts: the creator is an affiliate for this brand, and the video demonstrates a skincare routine using their products to solve the problem of skin dullness caused by over-using brightening ingredients. The products shown (face wash, toner, moisturizer, serum, sunscreen) are operated and applied as part of the routine. Removing these specific product labels would change the video from a specific brand recommendation to a generic skincare tip.