Pick 2 LEGO sets, I’ll buy them for you..

@smythstoys

835.2K followers · usually 7.6K views a post

Views

470.0K

Likes

7.2K

Comments

79

Shares

542

SoundTikTok sound · original sound - b1ts1n

Promoted product

LEGO

LEGO is a toy building brick system that allows users to construct models and creations.

23 videos18 creators

Why it worked

The video leverages a common desire for toys and a playful challenge format, making the selection of LEGO sets engaging. The inclusion of a large, desirable set like the Millennium Falcon adds to the appeal.

Summary

A person in a Smyths Toys uniform is in a toy store aisle filled with LEGO sets. They are prompted to pick two LEGO sets, which they do, and then proudly display the chosen sets, including a large Star Wars Millennium Falcon set.

Structure

1Introduction of the challenge: pick 2 LEGO sets.
2Browsing the LEGO sets.
3Selecting the first LEGO set.
4Selecting the second, larger LEGO set.

Original caption

“Pick 2 LEGO sets, I’ll buy them for you..” 🧱 👀 😂 Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. #smythstoys #lego #legobrick #legobuilder #funny

More from @smythstoys

Product placement

LEGO: building toy bricks and sets. ACTS: The video shows various LEGO sets being browsed and selected. Removing them would change the video's content. Smyths Toys: a toy retailer. APPEARS: The creator is wearing a Smyths Toys uniform, and the store is a Smyths Toys store. Removing the uniform/store would not change the video's content, but the store is the setting for the product selection.