Stop buying croissants!

The video taps into a common desire for convenient and delicious breakfast options, presenting a visually appealing and seemingly easy-to-make alternative to a popular, often store-bought item. The use of a 'stop doing X, do Y instead' hook combined with a clear call to action to a specific product page likely drove engagement.

The video shows someone making a savory flatbread on a stovetop, topping it with za'atar, cheese, and herbs. The creator suggests this as an alternative to buying croissants and directs viewers to a link in their bio for Lebanese breakfasts.