Why it worked
The video likely worked due to the visual transformation and the relatable desire for a new hairstyle. The use of bright colors and the 'before and after' element are engaging. The inclusion of a call to action at the end also encourages audience interaction.
Summary
The video shows two sisters getting their hair dyed by their uncle, who is a barber. They use a special cap with tiny holes to pull strands of hair through, apply a sky blue solution, and then wrap each section in foil. After washing, they choose their favorite colors, one opting for pink and the other for blue. The video then transitions to a different girl who styles her wavy hair into waves using gel, a comb, and clips, and then a third girl who also styles her hair into waves. The video ends with a call to action to like, subscribe, and share.
Structure
- 1Sisters want to change their hairstyles.
- 2They decide to let their uncle, a barber, do it.
- 3Hair is prepped with a special cap and solution.
- 4Hair is dyed pink and blue.
- 5A different girl styles her wavy hair.
- 6Call to action to like, subscribe, and share.
Product placement
Oakley (appears, removing it would not change the video), Grêmio (appears, removing it would not change the video), iPhone (appears, removing it would not change the video), TikTok (appears, removing it would not change the video)