@b2garycndkj — 20x breakout

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this girl found her mom's rare round brush hidden inside an old drawer while looking for her own hairbrush.

@b2garycndkj

236.8K followers · usually 27.1K views a post

Views

521.4K

Likes

10.2K

Comments

354

456

Why it worked

The video uses a 'curiosity gap' combined with an emotional ultimatum, forcing viewers to interact with the content to prove their love for their mothers.

Summary

A woman cuts open an old hairbrush handle to reveal a strange jelly-like substance inside. The video uses emotional manipulation to encourage engagement by asking viewers to like and share if they love their mothers.

Structure

1Discovery of an old hairbrush
2Curiosity about the handle's texture
3Cutting open the handle
4Revealing the jelly inside
5Emotional CTA for engagement

Call to action

like, subscribe, and share this video with your friends. and if you truly love her, leave a heart in the comments for her.

On-screen text

this girl found her mom's rare round brush hidden inside an old drawer while looking for her own hairbrush. her mom told her the brush was 25 years old, older than she was. but when she picked it up, she noticed something strange inside the handle. it felt soft and almost like jelly, which made her curious about what was hidden inside. without hesitation, she grabbed a pair of scissors and carefully cut into the handle. as she kept cutting, she couldn't understand why the brush was made this way. but when she finally opened the entire rubber handle, she was completely shocked by what she found inside. here's what i'm about to show you. but first, if your phone is more important than your mom, ignore this video. but if your mom means more to you, don't forget to like, subscribe, and share this video with your friends. and if you truly love her, leave a heart in the comments for her. look, the handle was filled with strange sticky jelly.