Why it worked
The video leverages the high-engagement 'wedding prep' niche combined with a relatable 'shopping haul' format that showcases a wide variety of popular, recognizable beauty products.
Summary
The creator visits Sephora to purchase various high-end beauty products for her upcoming wedding makeup. She documents the process of selecting items from multiple brands and completes the purchase at the register.
Structure
- 1Creator poses the question of doing her own wedding makeup
- 2Creator visits Sephora to shop for products
- 3Creator showcases various beauty products from different brands
- 4Creator expresses feeling overwhelmed by the selection
- 5Creator completes the purchase at the register
- 6Creator teases future wear tests of the products
Product placement
ONE SIZE BEAUTY (o/s powder melt): ACTS - interface operated, product shown and used. Charlotte Tilbury: ACTS - product shown. rhode skin: ACTS - product shown. First Aid Beauty: ACTS - product shown. Saie: ACTS - product shown. Natasha Denona: ACTS - product shown. makeup forever: ACTS - product shown. Hourglass Cosmetics: ACTS - product shown. Diorbeauty: ACTS - product shown. Haus Labs: ACTS - product shown. Huda Beauty: ACTS - product shown. Sephora: ACTS - interface operated (checkout).