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85.7Talking HeadPOV / Skit hookCreator Economy
Hook
POV: Natural was always the goal
@olivejonsen
93.0K followers · usually 20.5K views a post
Views
1.8M
Likes
205.9K
Comments
433
Shares
1.3K
Why it worked
The video leverages a relatable 'POV' hook and addresses a negative comment directly, which encourages engagement and viewer defense of the creator.
Summary
The creator shares a montage of clips showing her face without makeup over a nine-month period. She addresses a critical comment about her appearance by maintaining her focus on her natural look.
Structure
- 1Creator introduces the theme of natural beauty
- 2Montage of clips showing the creator without makeup
- 3Creator displays a critical comment on screen
- 4Creator continues the montage to reinforce her message
On-screen text
POV: Natural was always the goal
You are the conventional beauty standard so this doesn't land and is cringe
Transcript
POV: Natural was always the goal.
Original caption
9 months of no makeup #makeup #transform #natural #nomakeup
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