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All breakouts
93.3Talking HeadProblem Callout hookLifestyle
Hook
My curls will never curl at the roots
@curls.by.bri
41.6K followers · usually 15.3K views a post
Views
1.4M
Likes
202.7K
Comments
467
Shares
1.5K
Why it worked
The video uses a classic 'before and after' transformation hook that provides immediate visual payoff, which is highly engaging for viewers interested in hair care and personal improvement.
Summary
A creator shows a before-and-after comparison of her hair growth and curl pattern over an eight-month period. The video focuses on her personal hair journey without mentioning or demonstrating any specific products.
Structure
- 1Creator states her frustration with her hair roots
- 2Creator shows her hair at the start of her journey
- 3Creator reveals her hair after eight months of growth
On-screen text
My curls will never curl at the roots
8 months later...
Transcript
My curls will never curl at the roots. 8 months later...
Original caption
YAYY #curlyhairroutine #curlyhairjourney #healthyhairjourney #curlyhairtips #hairglowup
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