pov: the fyp led you to your new fav millennial dance workout

@growwithjo

3.5M followers · usually 96.5K views a post

Views

2.1M

Likes

83.8K

Comments

271

Shares

5.9K

SoundTikTok sound · original sound - growwithjo

Promoted product

growwithjogrowwithjo.com

Lose weight and get strong in 20 minutes a day. — You can start with just your exercise mat and these daily videos. Let me show you how, step by step. I did it with a mat after my first baby, and now 13,000 women are doing it alongside you.

2 videos

Why it worked

The video leverages a popular creator's platform (YouTube) and a recognizable cultural touchstone (Missy Elliott) to present a fitness routine, appealing to a specific demographic interested in dance workouts.

Summary

A woman follows a dance workout video featuring Missy Elliott's music, as indicated by the on-screen text. The workout is presented as a recommendation from the creator 'growwithjo'.

Structure

1Introduction to the workout
2Following the dance routine
3Timer counting down
4

Original caption

Misdemeanor always hits 🔥 #dancechallenge #danceworkout #dance

More from @growwithjo

Product placement

Missy Elliott (musician): appears as the subject of the dance workout video being followed. Removing this name would change the context of the workout. growwithjo (creator/platform): appears as the source of the workout. Removing this name would change the context of the workout.